The California Mental Health Services Authority (CalMHSA) suicide prevention social marketing program is one component of the MHSA Suicide Prevention initiative, which uses a full range of strategies from Prevention to Early Intervention to prevent suicides across ages and backgrounds. To ensure that the social marketing strategy is grounded in research and evidence, the AdEase/Education Development Center/Your Social Marketer team implemented a variety of research activities in 2011. The reports reflect the results from these fact-finding activities.
CalMHSA Suicide Prevention
Source: California Mental Health Services Authority